How Disney Magic and the Corporate Media Shape Youth Identity in the Digital Age

While the "empire of consumption" has been around for a long time[1], American society in the last 30 years has undergone a sea change in the daily lives of children - one marked by a major transition from a culture of innocence and social protection, however imperfect, to a culture of commodification. Youth are now assaulted by a never-ending proliferation of marketing strategies that colonize their consciousness and daily lives.  weblink